.png)
- Varidhi Jain
- Jan 31
- 8 min read
Updated: Feb 7
As a business owner, you have a lot on your plate. You don’t have time to research the best, affordable SEO content writing tools to build your online presence.
But you don’t need to worry!
In this blog, I’ve curated a list of the 12 best SEO content writing tools I use to help my clients shine online and grow their businesses.
I’ll also discuss the pros and cons, pricing details & features of each tool to help you decide which is best.
Let’s jump right in!
Best SEO Content Writing Tools- Quick List
In this section, I’ll provide detailed information about the top 12 SEO tools for content writing. These tools will help you conduct keyword research, competitor analysis, prepare content briefs and make your writing error-free.
SEO Content Writing Tool | Best For | Standout Feature | Pricing |
Grammarly | Grammar & style checks | Advanced grammar and tone suggestions |
|
Google Keyword Planner | Keyword research | Accurate search volume | Free with a Google Ads account |
Wordtune | Paraphrasing and rewriting | AI-powered rephrasing for clarity |
|
Coschedule Headline Analyzer | Crafting engaging headlines | Analyses and scores headlines for effectiveness |
|
Google Search Console | Monitoring website performance | In-depth site performance analytics | Free |
Semrush | Comprehensive SEO analysis | Offers keyword research, site audit, and competitive analysis tools |
|
Answer the Public | Generating content ideas | Visualises search questions and suggests long-tail keywords |
|
Ubersuggest | Keyword and competitor analysis | Provides keyword suggestions, search volume and competition |
|
Surfer SEO | Optimising content for ranking | Content scoring based on SERP analysis |
|
Ahrefs | Keyword research & backlink analysis | Comprehensive backlink database |
|
ChatGPT | Content briefs and competitor analysis | AI-powered tool for generating content ideas |
|
Hemingway Editor | Improve readability and simplicity of content | Highlights complex sentences and passive voice |
|
Now, let’s explore each of the above-listed content writing tools for SEO one by one in detail.
Grammarly is an AI-powered writing assistant that ensures your grammar, punctuation, and tone are on point. It also checks your content for plagiarism.
Pros | Cons |
The free version provides enough services (spell check & grammar correction). | Misunderstands your writing context occasionally. |
Provides multiple vocabulary suggestions. | The plagiarism detection tool isn’t accurate. |
Has a user-friendly interface. | The premium version is not worth the price. |
Allows you to set your writing tone & target audience. | Not suitable for fictional writing. |
Grammarly Features
Grammar, spelling & punctuation checks
Plagiarism detection
Vocabulary suggestions
Advanced writing style & tone suggestions
Provides statistics like word count, readability score, unique word count
Google Keyword Planner is a free keyword research tool that lets you find relevant long-tailed keywords for your content.
Pros | Cons |
Free tool for basic keyword research. | Not suitable for advanced keyword research. |
Data sourced directly from Google ensures reliability. | Doesn’t provide exact keyword search volume. |
Identifies trending or seasonal keywords. | Fails to distinguish between similar keywords like “wood photo frames” and “wooden photo frames”. |
Suggests new keyword ideas based on seed items. | Doesn’t provide SERP analysis and competitor analysis. |
Google Keyword Planner Features
Keyword suggestions are based on a seed keyword, website URL, or a specific product or service.
Offers average monthly search volume for a keyword.
Gives keyword competition analysis.
Provides performance forecasts for selected keywords.
Wordtune is an SEO content writing tool that can paraphrase, rewrite sentences and correct grammar mistakes. It can also help you summarise texts.
Pros | Cons |
Gives multiple ways to rewrite a sentence for clarity. | The interface is less user-friendly. |
Provides a browser extension. | Focusses more on rewriting rather than corrections. |
Suggestions feel less robotic. | The free version offers only 10 rewrites per day. |
Helps you summarise content. | Doesn’t flag plagiarism. |
Wordtune Features
Fixes grammatical errors & spelling mistakes.
Provides rewriting suggestions for clarity.
Paraphrases sentences to avoid redundancy.
Customises tone to fit the audience.
Offers different writing styles.
Coschedule Headline Analyser helps you optimise your headlines for search engines. This makes your blog posts, YouTube videos, emails, podcast episodes, TikTok videos and Instagram posts click-worthy.
Pros | Cons |
Provides a comprehensive analysis of your headline. | Overlooks the brand’s unique voice. |
Gives suggestions to make your headline SEO-friendly. | The free version offers only 10 credits per month. |
Offers a free Chrome extension. | Recommendations may not be correct for every industry. |
Has a user-friendly interface. | The scoring system may not align with actual audience behaviour. |
Coschedule Headline Analyser Features
Provides overall headline score (out of 100) based on word balance, character count, and emotional impact.
Catagorises the type of words in your headline- common, uncommon, emotional & power.
Identifies the type of headline- how-to, listicles, question-based, generic statements
Evaluates the headline length.
Identifies KW in your headline and calculates its SEO score.
Provides a visual preview of your headline on SERPs.
Google Search Console helps you track the performance of your website. It tells you about the following:
Pages attracting the highest traffic
Source of traffic
Backlinks
Clicks & impressions
Average click-through rate (CTR)
Pros | Cons |
It’s free to use. | Provides information for only baseline issues. |
Tracks queries, page indexing and core web vitals. | Doesn’t replace SEO research tools. |
It sends a monthly website performance report. | Keeps data for only up to 16 months. |
Integrates with other analytical tools. | There’s no in-depth guidance on how to improve your site. |
Google Search Console Features
Analyses your site's clicks, impressions and rankings on Google.
Checks which pages are indexed and resolves indexing errors.
Monitors page speed and user experience metrics.
Detects and fixes mobile-friendliness issues.
Analyses internal and external links to your website.
Semrush is one of the best keyword research tools. It offers an SEO writing assistant and helps with topic research, backlink analysis and competitor analysis.
Pros | Cons |
All-in-one platform for all SEO & content marketing needs. | It’s quite expensive. |
Helps improve content strategy. | The free plan is limited to one project & 10 keyword searches per day. |
Provides in-depth competitor analysis. | Doesn’t have a user-friendly interface. |
Has a huge keyword database. | Gives a rough estimate of traffic data. |
Semrush Features
Provides high-traffic and low-competition keywords.
Identifies and fixes technical SEO issues on your website.
Analyses your competitors’ traffic, keywords and strategies.
Tracks and improves your backlink profile.
Monitors your website’s keyword rankings over time.
Answer the Public is a keyword research tool that provides a list of keywords your audience is searching for. It provides keywords in a visual format, making it easy to understand and visualize the data.
Pros | Cons |
Gives a list of question-based keywords. | Doesn’t provide detailed keyword analytics. |
Visual presentation of data makes it easy to understand. | The paid version is quite expensive. |
Categories keywords into questions, prepositions, comparisons & more. | The free version provides 3 searches per day. |
Helps you get content ideas. | More of a topic discovery tool than a keyword research tool. |
Answer The Public Features
Shows commonly asked questions and search queries related to a specific keyword.
Generates "how," "why" and "what" questions people ask and the prepositions they use when searching.
Presents keyword data in an easy-to-understand format, such as a wheel or list.
Provides results based on specific locations.
Ubersuggest is a keyword research tool that helps you get keyword ideas, analyse your competitors and audit your site to identify technical issues.
Pros | Cons |
It’s a beginner-friendly tool. | It’s a bit overpriced. |
Has a built-in site audit tool for on-page SEO. | Doesn’t offer in-depth keyword data. |
Good for finding long-tailed keywords. | Data is often unreliable. |
Has an intuitive user interface. | The free plan has restricted features and daily usage limits. |
Ubersuggest Features
Gives you keyword ideas with search volume, SEO difficulty and cost-per-click data.
Analyses competitor’s top-performing keywords, backlinks and traffic sources.
Suggests content ideas based on user search trends.
Identifies and fixes on-page SEO issues.
Provides backlink data to improve your off-page SEO strategy.
Surfer SEO helps you write search engine-optimised content. It analyses your competitors’ content on Google’s first page and identifies areas where you can improve. In addition to this, it provides keyword suggestions for your content.
Pros | Cons |
Helps with on-page SEO, competitor analysis & content optimisation. | Doesn’t offer a free version. |
Provides comprehensive long-tailed keywords. | Requires you to have some knowledge of SEO. |
Integrates with platforms like Google Docs & WordPress. | Doesn’t provide advanced keyword research. |
Gives real-time feedback on various SEO factors. | It is quite expensive, especially for small businesses. |
Surfer SEO Features
Audits existing content to identify SEO issues.
Analyses top-ranking pages to identify critical ranking factors.
Helps create content outlines with headings and structure based on competitor data.
Suggests keywords based on search volume and difficulty.
Provides real-time feedback while creating content.
Ahrefs is an all-in-one SEO tool that helps you with keyword research, site audit, backlink analysis, competitor analysis, website rank tracking and much more.
Pros | Cons |
Has an extensive backlinks database. | Inaccuracy in rank tracking. |
Provides in-depth analysis of your website’s performance. | Limited capability in local SEO. |
Gives a list of keyword ideas with their search intent, difficulty and search volumes. | It’s pricey for startups or small businesses. |
Interface is easy-to-use. | Offers a limited number of free SEO tools compared to the paid version. |
Ahrefs Features
Provides a list of long-tailed keywords.
Gives content ideas based on target keywords.
Analyses your competitor’s content strategy.
Suggests improvements to optimise your content for search engines.
Monitors the performance of your published content.
ChatGPT is an AI-writing assistant that helps you get content ideas, find relevant keywords, create blog outlines & do topic research. It can also proofread your content and summarise reports and articles.
Pros | Cons |
Helps overcome writer’s block. | Factual data is often inaccurate. |
Gives a list of long-tailed keywords. | Detailed prompts are required to get creative content ideas. |
Helps you with content research & strategy. | Can’t solely rely on it for content research. |
Assists with grammar, punctuation and writing tone. | Provides biased results. |
ChatGPT Features
Corrects grammar and punctuation errors.
Optimises your content for search engines.
Provides content ideas that align with your audience and content pillars.
Summarise competitors' blogs to identify content gaps and opportunities.
Suggests keyword ideas for your content.
Hemingway Editor polishes your content and makes it easy to understand. It highlights complex sentences, passive voice and readability issues in your text. Its main goal is to refine and simplify your writing.
Pros | Cons |
Improves the readability of your content. | Not suitable for fictional writing. |
Highlights writing issues in your content. | Oversimplifies writing, hindering creativity. |
Has a user-friendly interface. | Limited grammar and spelling checks. |
Provides inexpensive lifetime access. | Doesn’t customise content based on audience needs & preferences. |
Hemingway Editor Features
Flags complex sentences, adverbs and passive voice.
Shows word count, character count, reading time and other details.
Identifies complex or lengthy words.
Tells you how easy your text is to read and gives it a grade level.
Allows basic text formatting.
The Verdict- Best Content Writing Tool for SEO
If you're curious about my go-to content writing tools for SEO, here are my top picks:
For content research: ChatGPT
For keyword research & competitor analysis: Semrush
For content editing: Grammarly
For website analytics: Google Search Console
Each SEO content writing tool serves a different purpose. Before upgrading to the premium plans, try the free version. This will help you know the pros and cons of each tool.
The key to picking the best content writing tool is understanding your writing goals, requirements and budget before investing. Choose wisely!
Need help creating SEO website content that drives traffic and grows your business? Get in touch today!
FAQs
What is the best SEO writing tool?
Semrush is the best SEO writing tool for keyword research & competitor analysis.
Which tool is best for content writing?
Grammarly is best for content writing.
Is there any free keyword research tool?
Google Keyword Planner is a free keyword research tool.